Which is better Amo SRM or Bitrix. Comparison of Bitrix24 and amoCRM

There are already many comparisons on the Internet, from different specialists and just ordinary users. But today the comparison will be from a person who has used these systems in practice for a long time. Therefore, this article will be truthful, tough and very useful for those who are faced with a choice. The first step is to tell you what each of the systems is and what it is intended for.

AmoCRM is one of the startups of the QSOFT company. It was created as a CRM and a development vector strictly within the framework of the customer relationship system. QSOFT, one of the leaders in the field of development and integration, has teamed up with AIC, one of the leaders in the field of digital design. Which undoubtedly had a positive impact on the design and usability of AmoCRM.

Megaplan was created by Mikhail Smolyanov as an internal corporate system. Including not only the CRM system but also:

financial accounting,
working on tasks,
document flow,
internal corporate communications.

The famous “Artemy Lebedev Studio” also took part in the product development process, which developed one of the system design versions. After Mikhail left the project, the system set its course towards CRM, ceasing to develop other modules.

Bitrix24, forged in the depths of 1C-Bitrix. Most likely, when the company was still working only on the Bitrix CMS system, it was decided to create a corporate portal Bitrix24 for communications between employees. In the process, the product has been developing for a long time in the direction of internal corporate communications. That is, towards communication within the company. Only since 2016, the company has made a huge leap towards the development of the CRM system, namely, communication between employees and clients. At the moment, this is the most fully functional system listed in this article. This is a blessing for Bitrix24 and its curse, because dozens of useful functions are difficult to understand, and at first even your head is spinning.

Usability comparison

Usability is about how convenient it is to use systems. This is one of the most important parameters. It is very difficult to evaluate it objectively, I think it is even impossible. Therefore, the assessment will be subjective.

AmoCRM - excellent rating.

As I wrote earlier, the guys from AIC were involved in the design development. The system is very convenient, even a beginner can quickly figure it out. It's a pleasure to work there. Colors: blue, white, blue. The creators thought very hard about every detail, as a result of which this is the best usability among all systems.

Megaplan - good rating.

Maybe this is the influence of the Artemy Lebedev Studio, maybe Mikhail Smolyanov himself or another person from Megaplan. But the usability of the system is quite good. You can quickly figure out what is where and everything is intuitive. It is very rare to look at the instructions. However, it is worth noting that the system interface slows down significantly, which is very important for the user. It slows down when pages take a long time to load, and sometimes even give errors. The reason, of course, is the portal code, it was written “hastily” in bare PHP with a bunch of tricks (information from a friend of mine who works as a developer in this company).

Bitrix24 - good rating.

It is very difficult for even a person close to Internet technologies to understand this variety of functions. You constantly have to refer to instructions; you often have to search for obvious buttons on the screen for a long time. The eyes are replete with the number of elements. But there is a big plus: the pages load quickly - this is the Bitrix technology stack. You don't have to wait long.

A functional comparison will be presented in “large strokes”, since each system has dozens of functions that are sometimes not present in the other. We will write about the most popular ones in the table below.

Function
Tasks	Yes, but very limited features	Yes, a full-fledged task manager	Yes, the most functional task manager presented
CRM	Yes, the most convenient system presented, and thanks to integrations with third-party services, it is not inferior in functionality to Bitrix24	Eat	Yes, the most functional system presented
Telephony	Yes, through integration with third-party services	Eat	Yes, there is almost no need to configure, you can start calling immediately after registering the portal
Internal communications	No	Yes, but presented more as an offline mode	There is a fully functional built-in communications system
Website integration	Eat	No	Eat
Reports and analytics	Eat	Eat	Eat
Storage of files and documents	No, but it is possible through third-party storage integration	Eat	Eat

The bottom line is.

CRM is a system for convenient work with clients. Here you have a company, you work with a large number of clients and it is difficult for you to remember everyone, and it is even more difficult to keep all their data in an orderly form. What if there are systems that do this for you? What if these systems work not only with clients, but also with processes within the company? Let's look at the best and compare them with each other.

Before we begin, we need to understand a little terminology.

Leads- potential clients with whom there is first contact. For example, a person visited the site and subscribed to the newsletter - we know his email, or through special web forms he left a phone number or social network. You can work with these clients in the future.

Sales funnel- step-by-step work with the client, where at the very top is the lead, and at the very bottom is the real deal, the buyer. At each step, a certain number of potential buyers will disappear. The dropout rate will be high if you don’t call, write, or consult the client in time. And you won’t be able to do this without the help of CRM systems that will remind you of them and clearly show the status of the process.

"Cloud"- cloud (virtual) storage, which is allocated by the service for storing data.

"Box"- The CRM system installs its software on your servers and adapts it to you. That is, we can say that this is an offline CRM at your home, while many CRM systems offer their services online on their servers.

It has been operating since 2009, focused on the Russian market, and is developing quickly and confidently. - a multifunctional CRM system that simplifies work not only with clients, but also helps manage processes within the company. They offer both cloud and “box” solutions. After registration, we see three columns, where the main menu will be on the left, the event feed in the middle, and notifications on the right.

pros:

the most multifunctional;
working with documents (doc, pdf, xls, etc.) within the service;
looks like a social network - familiar;
there are video chats;
you can create a free work email;
gamification elements (badges);
integration with social networks, Google calendar and other services;
integration with 1C-Bitrix and other well-known CRM systems;
there is telephony;
there is a free plan.

Minuses

the main plus is also a minus, there are too many functions, it’s long and difficult to understand;
visual garbage - interface problems;
an incomprehensible and visually unpleasant task manager;
poor CRM development: no agreements, contracts, document templates.

Unique features

Multifunctional. Bitrix24 is rightfully considered the most multifunctional CRM system. A full-fledged admin panel for the company, which also takes into account work with clients.

Social network. The developers tried to make the system look like a social network. Inside, employees can write posts, publish photos, collect likes and comments from colleagues. This is familiar and lifts the mood of the team.

Motivation and emotions. The service is developed with gamification elements. For example, for additional motivation, Bitrix24 came up with “badges”. The manager gives badges to those employees who have distinguished themselves at work.

Processes. Much attention is paid to processes within the company. The manager sees what tasks employees are currently working on and when they solve them. You can collect statistics on tasks at the end of the month and arrange it all in the form of convenient infographics.

Telephony. Perhaps the best aspect of Bitrix24 is telephony. The system works with many large companies. It is possible to create virtual numbers and PBX.

Price

Since Bitrix24 offers “cloud” and “box”, for clarity it is better to divide the tariffs as follows:

Online tariffs. The company buys cloud storage. Suitable for small and medium-sized companies. If we talk about average numbers, then in a month you will have to pay from 1,000 to 11,000 rubles.

"Project"- free tariff. Despite this, CRM also assumes. Cloud storage of up to 5 GB is provided for each employee (user). You can register up to 12 business users, who have an advantage over other users - more functions are available to them. No: multi-funnels, time tracking, deep viewing of email history, mailing to the customer base, log of employee access to CRM and other useful features.

"Project+"- already costs money (30 rubles/month per employee). It offers the same thing as in “Project”, only here there are more business opportunities and virtual disk space - 24 GB for each. Also, you can connect up to 24 business users.

"Team"- unlimited number of business users, 100 GB of space, costs 135 rubles/month each. There are more features than in the previous tariff, but not all - there is no audit, backup restoration, working time reporting and a couple of other functions.

"Company"- unlimited number of business users and virtual disk space. 265 rub/month. All features are included in the tariff.

Offline tariffs. Designed for large companies, corporations, holdings that want a “box”. If we talk about the average price, then within 220 thousand rubles, and then support in working condition at the “Corporate Portal” and “Holding” tariffs. The first costs 5,400 rubles, and the second - 13,200. The difference between the first and the second, besides the price, is that the second is given more space for backup - 50 GB+ (for the first 20 GB). All system features are included.

It was created back in 2008 (purely for its own people), but then, seeing the demand, the team decided to work on the product, and already in 2011 the CRM market saw a new participant. Now “Simple Business” boasts more than 60,000 users, whom they have won over with an inexpensive and universal solution.

pros

Inexpensive (up to 5 employees - free);
Concentration on the work process, without unnecessary “tinsel”;
There is IP telephony (internal - free);
One month trial period;
Cross-platform, has an online version;
Built-in website builder;
Broad communication (up to video conferencing);
Visual analytics;
Universal for any business.

Minuses

Application dependency on Windows;
Does not integrate with 1C;
There is no connection with client banks;
Ugly design (a matter of taste).

Unique features

Versatility. The service truly has an approach for businesses of any size. For a small business with no more than 5 employees, there is a completely free version with the most necessary functions. Well, for medium and large businesses there are paid options that will satisfy almost any request and do not require purchasing a license separately for each employee.

System access. Via any platform: Windows, Mac OS, iOS and Android. There is a web version - working with the system online and, most importantly, the ability to work in the program offline.

Limiting the capabilities of managers. For example, in a customer database, you can target individual employees to individual clients. Moreover, you can make it so that your manager will only see the client at a certain stage in the sales funnel.

IP telephony with free intercom. You can either integrate your existing virtual PBX or create a new one based on the system. Calls directly from the client base, sending SMS, reminders about calls - all this is provided. And, of course, free internal IP telephony. This is very convenient when a company does not want or cannot spend money on discussing work processes. You can connect other employees and talk via conference call.

Document flow. At the very beginning, when you install the program, you will be asked to upload electronic scans of the CEO’s signature, the company’s seal, and its logo. This is necessary so that in the future, when you send documents, they will be automatically created and filled out, and you will not need to do anything additional. If the required document is not in the database, then you can import it, and the system will copy all the necessary data and the template of the new document. Automatic preparation of accounting and other documents is also provided.

Cash book. Automatically maintains financial reporting: movements of funds, accounting for payments, expenses/income and other financial processes will be stored in one place and analyzed by the system so that you can log in and quickly understand what’s what.
Warehouse module with analytics. This is complete control over the movement of goods and orders. You can see how many and what products are ordered from you the most, which ones are idle, and thus adjust your business.

Technical support. She is one of the best on the market. You can consult online and call for free. Prompt response and careful attitude towards each client.

Price

On the market for 9 years already. If Bitrix24 is multifunctional and complex, then it is the complete opposite: only the “cloud”, only CRM and simplicity. There is a clear sales funnel and telephony.

pros

simple, beautiful and intuitive interface;
developed CRM;
there is telephony;
integration with a large number of services, most of them Russian.

Minuses

low-functional;
cloud solution only;
buy for at least six months.

Unique features

Integration. In amoCRM you can both import and export data. Data can be transferred from well-known services, or from tables. There is integration with calendars, mail, social networks. Integrates well with everything Russian.

Transactions. The service pays great attention to transactions. Each buyer has his own card. This card contains all the information about him: the responsible manager, contacts, what is the status of the transaction.

Sales funnel. Excellently executed. In this tab, the screen is divided into stages (columns) that show how the transaction is progressing. On the left is the beginning, on the right, at the very end is the purchase. Cards, of course, can be dragged from one column to another. Statistics are kept (presented in visual infographics) and there is an adequate search for transactions.

The interface is nice and clear. There are mobile apps for iOS and Android that have useful features such as a business card scanner that can automatically create a customer card and so on.

Price

There is no free plan, but there is a two-week trial period that shows all the benefits of the service. As for the tariffs, they are like this.

"Base"- costs 500 rubles/month per user. Suitable for companies with small sales volumes. You can create deals and add contacts. There is integration with ("Google Universal Analytics"). There is also a merger of duplicates - it finds cards with the same client and combines them. Work with a funnel is also included.

"Advanced"- costs 800 rubles/month per user. As they themselves mention on their website, for companies that want to optimize conversion. There are the same functions as in the basic one, plus KPIs, desktop improvements and a sales plan for managers.

"Professional"- costs 1500 rubles/month per user. All the capabilities of the service, including working with leads (here is lead scoring - evaluation) and periodic data backup. You can also receive the data archive by email, everything is customizable.

All these tariffs are paid for at least six months. No information about file storage was found. You can only connect the Dropbox widget.

There are also annual packages.

"Micro-business"- costs 5000 rubles/year. For beginners who have recently opened their own business and already have to work with clients.

"Start-up"- costs 15,000 rubles/year. For young teams where there is no manager and no big revenue, but they still need to work with clients.

These have been working for 10 years, mainly on the Russian market. They offer a convenient service for managing processes, tasks and working with clients. We can say that it is the same as Bitrix24, but on a smaller scale and with more attention to user comfort, accounting and documentation. The system reminds about taxes and makes the work of accountants and managers easier. Well suited for managers who want to control everything: we see all the statistics on task completion, sales (income, progress through the funnel).

pros

unlimited cloud storage;
great attention to documentation (templates, automation);
orientation towards the Russian market;
identifies slackers;
there is a convenient calculator for tariffs;
decent integration with other services;
polls within the general chat;
install the “box”.

Minuses

complex interface for some;
You cannot build complex reports: warehouse accounting, cross-accounting.

Unique features

Calculator makes it much easier to calculate the cost of a particular tariff. An individual approach, that is, in the calculator you need to select the tariff, the number of employees, the period for which you want to use it and that’s it. Below will show how much it will cost in the end. I still don’t understand why competitors didn’t think of this.

Call directly from the site. There is a link in the corner, by clicking on which you can call on weekdays and contact the help desk. Again, convenient.

Document templates. The creators took care of the comfort of the Russian user here too. There are ready-made document templates. There is automatic preparation of documents based on reports. Accounts, tax calculations, collecting statistics from managers.

Sales doubling system- a series of video courses on sales training. It will help beginners, it is distributed free of charge to users.

Price

Just like others, there is a two-week trial. There is both a “cloud” and a “box”.

"Cloud"

“Collaboration” and “Collaboration+” - tariffs only for processes and tasks, without CRM, integration with mail, 1C, Octell and telephony. The first costs 330 rubles/month per user, the second - 380. The only difference is that the second has a little more business functions: working with documents, questionnaires, assessing tasks and projects.

“CRM: working with clients” and “CRM: working with clients +” - work not only within the company, but also with clients. The first costs 550 rubles/month per user, the second - 640. The difference between these tariffs is the same as in the first two tariffs.

"Box"

Here the tariffs and their capabilities are exactly the same as in the cloud solution. The only difference is the price and the fact that this is a boxed solution. They will come, install the software on your server and customize it for you.
“Collaboration” and “Collaboration+” - 5300 and 6200 rubles per user, respectively.

“CRM: working with clients” and “CRM: working with clients +” - 9,500 and 10,450 rubles.

They write that up to 10 users can use Megaplan for free.

There is also “Megaplan 2”, which with prices and storage is like this:
“Cloud” - 350 rubles per user per month (minimum 5 users (licenses)). There are discounts and prices for legal entities. 100 GB of space.
“Box” - 5,710 rubles per person in a company. Storage depends on your server. 1000 SMS for notifications.

A foreign CRM system that has been almost fully operational in 140 countries since 2010. Despite the fact that the system is foreign, it “speaks” Russian well (and 12 other languages) and adapts to the country - it changes the currency and language. Includes the work of not only CRM, but also processes and tasks. More than 30 thousand clients, among them there are large companies with 200+ employees. Recently received $30 million in funding.

pros

month of free use;
convenient and demonstrative sales funnel;
working with multiple sales funnels;
intuitiveness: ease of managing transactions;
integration with major services: G Suite, Slack, Trello, Zapier and others;
can be customized;
2 week free course on sales funnel;
Many companies work with them and trust them (among them Amazon).

Minuses

not very focused on the Russian market;
almost no work with documents and accounting;
help desk in English and Portuguese only;
little virtual disk space for initial plans;
no telephony;
no work with leads;
There is no work with long-term clients.

Unique features

Sales forecast. Scans all scheduled emails, calls and tasks and based on them predicts the amount of sales. Helps in assessing income and provides guidance on company finances.

International. Pipedrive is convenient when working with foreign clients, since the system is foreign (140 countries) and familiar to many. Converts currency for the client's country, easily translates from language to language.

Integration with well-known services. Many companies often use such well-known services as Trello and Slack in their work. The system has integration with these services. It also integrates well with G Suite: calendar, disk, maps. The last thing you can do is create a geo-reference for the client.

Web Forms. Inside the system, it is possible to create different web forms with feedback, then take the generated script and add it to the site.

Price

You can pay either annually or monthly. If you have more than 50 employees, they offer to allocate a separate server at your place, they will not come to you.

There are 3 main tariffs: silver, gold and platinum.

Monthly:

“Silver” - $12 (706 rubles at the current exchange rate) per user.
Each person is given 2 GB of space. API and integration, CRM, chat and email support are included.
“Gold” - $24 (1413 rubles) per user. 5 GB of space. And everything that is listed in “Silver”.
“Platinum” - $75 (4416 rubles) per person. 100 GB. Everything that is in the two previous tariffs, plus a dedicated server, advanced management of employee processes. Support not only via chat, email, but also via phone.

Annually:

The same as in monthly tariffs, only the prices are different.

“Silver” - $10 (588 rubles).
“Gold” - $21 (1236 rubles).
“Platinum” - $63 (3,709 rubles)

An old-timer among our selection, they have been operating since 1999. Targeted at foreign business. There is no support for the Russian language (there are English, Chinese, Indian, Canadian). Included in the top 200 CRM systems. Just like in the previous ones, you can monitor processes, do tasks, assign them, and CRM with clients.

pros

a good solution for foreign business;
convenient and truly functional application for smartphones;
good for those who want a cloud solution and simplicity;
simple and clear work with clients;
free plan for a small team;
month of free use.

Minuses

low-functional;
not entirely suitable for Russian business;
no Russian interface;
almost no integration with large services and task managers;
until you register you will not understand what the system looks like;
no telephony.

Unique features

Contacts. A lot of work has been done in terms of working with contacts - reminders, data collection, storage. Working with them in a mobile application is almost as good as working through a desktop. It is possible to synchronize contacts with Outlook and Excel.

Twitter and LinkedIn. You can add a tab with the feed of the company’s Twitter account to the general feed. You can also add LinkedIn.

Free plan for groups of 2 people who do not need virtual space for files.

Price

One month of free use. On average, prices range from $24 to $99. There are rates for small groups (basic), medium (plus) and large (premium). There is a solo plan and a free plan for 2 people who do not need the cloud.

“Basic” - intended for small companies of up to 6 people. Costs $24 (1413 rubles) every month per user. You can work with 5,000 clients, create and manage up to 10 business processes. 5 GB of space is given to each user.

“Plus” - $49 (2885 rubles) per month per user. The most popular tariff. Up to 20,000 contacts. From 15 people per team. 15 GB for each. Unlimited number of business processes.

“Premium” - $99 (5825 rubles) per month per user. From 40 employees. Up to 30,000 contacts can be stored in the database. 30 GB of storage for each.

“Solo plan” - costs $29 (1,707 rubles) per month. Only one person can use it. You get 5 GB of cloud space, an unlimited number of transactions, and 20,000 contacts in your list.

“Free” tariff - if there are 2 of you, you work without files and maintain up to 250 contacts.

For clarity, we have prepared a table from which you can choose the most suitable option for your business.


For Russia and CIS	+++	+++	+++	+++	++	+
Price	++++	+++	++	+++	++	+
CRM level	++	+++	++++	+++	+++	+++
Integration with services	+++	+	++++	+++	+++	+
Documentation	+++	+++	++	++++	++	-
For overseas clients	+	+	+	+	+++	++
Telephony	+++	+++	+++	+++	-	-
Interface	+	++	++++	++	+++	++
"Box"	+++	+++	-	+++	++	-
"Cloud"	++++	+	+	+++	+++	++
For mini teams	++++	+++	++	-	+++	++++

The modern market is replete with a wide selection of CRMs. But it is quite difficult to understand which one will be optimal in this or that case.
We decided to help resolve this issue and compared Bitrix24 and amoCRM.

1. Positioning and getting started.

amoCRM is a self-implementing system for the sales department. This means that it does not need to be installed. All you have to do is register and you can use it right away.
There is a mobile application. You can download CRM for mobile devices in the App Store or Google Play.

Bitrix24 is a service for optimizing and automating company processes. This service is presented in cloud and boxed versions. The cloud version, similar to amo, does not need to be installed, just register. The business owner installs the boxed version on his server, configures it, and only after that can work. You can read a more detailed description of the boxed and cloud versions.
As in the previous case, there is a mobile application that is available for download in the AppStore or GooglePlay.

2. Price.

amoCRM offers several tariffs to choose from. The minimum starts at 499 rubles/month, but there is a 14-day test period. There is also a tariff for a start-up business that is not ready for large financial investments. Depending on the tariff, functionality differs. You can read more about tariffs on the pages of the official CRM website.

3. Interface.

Bitrix 24 Due to the abundance of functionality, it has a slightly complex interface. But literally within a week or two of use, most issues are resolved.

amoCRM boasts a fairly intuitive interface. Although you have to look for some “tricks” at first.

4. Main functions

amoCRM specializes in universal tasks of sales departments. Therefore the functionality is appropriate:
Collection and systematization of the customer base
Tasks and reminders for managers
Automation of the sales department (digital funnel)
CRM analytics
Transactions, contacts - allow you to maintain a customer base and manage sales
Sales funnel - for generating reports, analysis and increasing sales
Tasks and reminders – the functionality of tasks is limited. This is more of an addition to the rest of the functionality than a separate tool.
Sales analytics - you can monitor a number of factors (by transactions, by sales funnel, by managers), which helps to track bottlenecks in sales and eliminate them.
Mobile applications - for Android and iOS
Integration with the telephone - accounting of calls from the PBX. To connect telephony, you are offered the choice of a suitable widget. You can also use api.
Integration with a website, online store, social networks.
Synchronization with cloud 1C, My warehouse, etc.
Security - to configure access rights.

Bitrix24 has a fairly wide selection of tools for work. What the service provides:
CRM itself is a system for managing and editing a customer database, as well as processing their applications. You can record all actions related to the client (for example, calls, letters, meetings). Deals, leads, companies, contacts - all this is processed and stored in CRM.
Work reports, invoices and “sales funnel” - allow you to analyze processes within the company.
A knowledge base that you can turn to in difficult situations.
Managing tasks and tracking their resolution by employees. Unlike amo, tasks are quite powerful functionality.
A live feed of data changes within the company, where you can also see the opinions of employees.
Ability to send messages or mention an employee.
Mobility and access from all mobile devices.
Integration with social networks, website, online store.
Synchronization with 1C, My warehouse, etc.
Built-in telephony with the ability to rent a number, record a conversation, connect a telephone, voice to text recognition (for a fee).
Face tracker - face recognition system (paid)
Designer - the built-in designer allows you to quickly create a landing page or online store. You can connect your domain, analytics systems, Google maps to the site. Forms on the site are linked to CRM by default. For online stores, there is a product catalog directly in the CRM.

More detailed information on functionality is presented in the table below.

		Bitrix24
Notifications
Message exchange
Access Control
Search and filters
Comments
Working with email
Time management

Analytics
Customer Notifications
Export/import data
Integration with 1C	only with cloud 1C
Catalog
File storage
Technical support
Training, reference information


Time tracking
Integration with IP telephony
Integration with the site, forms for the site
Client/partner database management
Processing customer requests in one place
Leads from various sources (mail, instant messengers, website, telephony, import of customer database)
Deal directions or multiple funnel
Setting up sales funnel stages
Triggers
Work with documents
Preparation of invoices and acts	using a widget
Working with transactions and payments
History of interaction with the client
Face recognition
Checking duplicates
Setting up fields
Required fields to be filled in
Saving filters
Resource management
Project management:
Gantt chart
Schedules
Cost estimation and accounting
Project Templates
Priorities
Adding Guest Users
Delegating tasks
Setting up access

Personal Information
Website builder
HTTPS access

Mobile CRM
Backup in multiple places
Number of users	Depending on the tariff	Depending on the tariff
	Depending on the tariff: "Micro-Business" - 4999 RUR/year for 2 users "Start-Up" - 14,999 rubles/year for 5 users "Basic" - 499 rubles/month for 1 user "Advanced" - 999 rub/month for 1 user "Professional" - 1499 RUR/month for 1 user	Depending on the tariff: "Project" - free for up to 12 users "Project+" - 990 rub/month when paid for a year (up to 24 users) "Team" - 4990 rub/month when paid for a year (up to 50 users) "Company" - 9990 rub/month when paid for a year (users - unlimited)

5. REVIEWS ABOUT Bitrix24 AND AMOCRM

On the Internet you can read the opinions of those who already use these systems. Here are some reviews from different forums:

Bitrix24 Reviews

"...it is difficult to give a definite answer apart from your business.
Amo, overall, is good for the service industry...
Bitrix has more built-in functionality, but is more complex and cumbersome. As a rule, it is more difficult to set up yourself than Amo, and in order for it to significantly reduce order processing costs, you need to invest a lot of man-hours in setting it up. But if you start to grow at an incredible pace, then the “growing pains” with Bitrix will be significantly less than with other systems."

Amocrm reviews

"From the experience of implementing and using this system, I can say that it solves basic problems well. It is possible to load your own database. You can assign tasks to employees and track completion. There are reports, quite simple, there is also a sales funnel. As a tool for monitoring and creating a unified database It does a good job of searching by any field (fields in cards can also be created and edited), duplicates are immediately visible, the history of changes is saved, you can differentiate access rights for each user. There are more complex systems, with broader reports. you want to receive."

From all of the above, we can conclude that amoCRM is suitable for a young, developing business, when the main task is to collect leads and lead them for sales.
AMO is not suitable for managing projects, purely coordinating employee tasks, or in a business where a client calls and immediately buys.
Bitrix24 is suitable for an already developed business, when you need to coordinate the actions of many people, standardize the company’s business processes, etc.

When registering, use the promo code below to receive additional bonuses (only 1 promo code can be used):

Use promo code positive2bst and get 12 additional users for free for 6 months!
Use promo code positive2bs2 and get an additional 5 GB for free for 1 year!

You can order the portal and, as well as other services for B24 from us: If you have questions, call, write, we will be happy to help!
Fill out the form below and receive a free textbook with instructions for beginners on the basics of working with Bitrix24!

The first step before implementing a CRM system is to select a CRM system that is suitable for the business processes in your company. In this article we will analyze 3 popular CRM systems: amoCRM, retailCRM and Bitrix24.

Bitrix24 and amoCRM will suit a wide audience.

But retailCRM will be useful only for companies in the e-commerce sector (online stores). Let's start with it.

Who is retailCRM suitable for?

Integration with telephony in RetailCRM allows you to do basic tasks - call recording, automatic triggers (sending SMS or email after receiving an application and when moving through the funnel), integration with delivery services. In addition to the simple tasks listed above, retailCRM will help you sell more, using the accumulated history on the client you will be able to offer the client exactly what is suitable for him, and tasks for the client will allow you to promptly remind him that he may be running out of cat food and needs to be replenished. To summarize, quick sales, online store - retailCRM.

Well, a serious bonus of the system is that it is free for up to 300 orders per month.

If you want to see what she looks like, watch our

video

or sign up for a presentation via Skype.

Comparison of amoCRM and Bitrix24.

Every second client comes to us with these questions.

We won’t spell out a lot of words and will try to simply convey the difference to you.

Who is amoCRM suitable for?

amoCRM is a specialized system for sales and only for sales. Sales are essentially communications with clients and this is the main advantage of amoCRM, recording all communications in one place. it is simple, convenient, intuitive, has rich functionality aimed at increasing sales, as well as ample opportunities for modifications specifically for your business processes.
a general information field called a live feed represents elements of a social network where you can like, share your news and comment on others.
quick integration of CRM and tasks. Managers work in the CRM module, production in the group - they communicate in a few clicks.

This is only a small part of what Bitrix24 allows you to do.

But the rich functionality also brings some difficulties:
Not the most intuitive interface that takes some getting used to.
Mandatory staff training

If you consider sales to be the most important link in your company, choose amoCRM. Let's sum it up

, if your business has a large number of departments and employees, and even geographically distant from each other, and you want to unite the entire company, then Bitrix24 will more than cover your tasks.

If you are the owner of an online store, retailCRM is the best solution for e-commerce.

If you are just preparing to select a system for your system, contact our company and we will help you make the right choice.

The correct choice of CRM system will affect the future of the company. And the right choice is a very responsible step; in any case, we recommend contacting specialists who are competent in these systems

We’ll tell you how to choose a truly suitable CRM system for Business.

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When choosing an automated system for business, entrepreneurs compare several options, study in detail and analyze the capabilities of a particular CRM system. In this article we will look at the 2 most common of these programs - amoCRM and Bitrix24, analyze their main differences and figure out who and why they will be useful.

Functionality

The first thing that catches your eye when studying amoCRM in detail is the specific focus of all system modules on the sales department. Each of the sections (tasks, transactions, reports, analytics) helps to solve clearly defined tasks for both managers and leaders. amoCRM clearly positions itself as a program for marketers and sales managers. The main goal given to it is to create widgets for professional sales.
Bitrix24 does not have such an obsession only with sales: there it is only an integral part of the CRM system. And the developers also offer other broad business opportunities:
accounting of warehouse balances (Integration with 1C Enterprise);
creation of a website or online store on the platform;
creation of a product catalog.

As in amoCRM, the sales department here is fully automated, but there is no detail, reports are templates, but there is a possibility of standard auto-tagging of tasks and transactions.

Built-in IP telephony and its capabilities

Bitrix allows incoming and outgoing calls that do not require additional connection or installation of third-party applications. Conversations are recorded automatically, and leads are also generated automatically.

amo cannot boast of such built-in capabilities: in order to communicate with clients, you will have to install a certain program - a telephone company widget. Availability of integration in amoCRM should be checked with your operator.

Website integration

If it is necessary to integrate Bitrix24 with a third-party site, it is impossible to do without the intervention of a programmer. For example, the system requires connecting a third-party service to obtain a list of leads from capture forms. Otherwise, there are no problems: Bitrix easily integrates with 1C software products, instant messengers, social networks and other services.

In Amo, you can configure many functions yourself and quickly access the API functionality. The system automatically collects information on applications, transactions and generates reports on the current state of affairs of the company. But there are significant drawbacks when it comes to integration: telephone conversations are not recorded immediately, plus attachment of letters occurs with a delay. This may have a negative impact on customer service, although the system was created for the opposite purpose.

Box or cloud?

The amoCRM program is available only in the cloud version, and a paid one. The database is stored in a secure cloud, so you can access it at any time and from any device.

Bitrix24 is presented in 2 versions - cloud and boxed. You should choose one or the other based on the functional requirements. The boxed version is indispensable in an enterprise where:

serious software products are used and freelance modifications to the portal are required;
It is mandatory for the IT department to control data “inside” the office.

The big plus is that Bitrix offers to upload accumulated information from the cloud into a boxed version without loss.

Cost of use

The main difference between Bitrix24 and amoCRM is that it is absolutely free access for 12 users in the cloud version. The free plan has limitations (less cloud space and a number of sales and employee monitoring functions are not available), but this is quite enough for many small companies with medium turnover. For large organizations where an extranet or integration with 1C is indispensable, Bitrix offers a choice of 2 options:

use the paid cloud version, which costs from RUB 990/month. depending on functionality;
install the box by paying once for one of its versions from RUB 59,000.

Amo only gives 2 weeks of trial mode, after which it asks for monthly payment for each employee’s access to the service. Subject to a 6-month subscription, the cost will be from 499 rubles/month. For a young organization, such a policy becomes a powerful argument for abandoning this program. Learn about the tariffs for implementing Bitrix24.

What to choose?

The CRM systems we reviewed are deservedly the leaders among programs for maintaining a customer base and accounting for sales. Each of these products is able to maximally satisfy user requirements and cope with the tasks assigned to it. The functionality of both programs allows you to:

store the customer database in a single system;
maintain contact with clients through SMS messages, targeted advertising on social media. networks and E-mail notifications;
create and analyze reports on transactions, leave comments on them;
Automate sales using "Robots and trigger events"
control the work of managers;
set up and maintain several sales funnels across several business lines

At the same time, amo and Bitrix have different areas of application, tasks and goals, so their comparison was initially not entirely correct.

If you need a system solely for maintaining a client base, the presence of telephony is not essential, then you can choose amoCRM. This CRM was created to work directly with customers, so with its help a young company can quickly optimize sales. But amo's functionality is limited, so it will clearly be missed once the company reaches a new level. Try amoCRM.

Bitrix24 is a full-fledged corporate portal, with the help of which the work of the entire enterprise is optimized. This is a universal tool that is suitable for both a startup, where it is desirable to minimize costs for optimizing work with clients, and large businesses, when they need to automate not only the sales department, but also all business processes within the company. Connect to Bitrix24.

CRM refers to only a small part of its functionality, and you have the opportunity to purchase only this system in a boxed version with already built-in IP telephony. As your business develops, you can upgrade to more advanced tariffs that will meet all the company's requirements.

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